Paraíso do Sovaco

Old Spice



We created the brand's first-ever gaming experience to launch the four new Old Spice Barra fragrances. A custom Fortnite island brought fresh-smelling armpits to the chaos of the game. After introducing our Moai Maromba, no one will have to turn to stone to escape bad odors anymore—just hold the bar with Old Spice. 💪🗿

My position: Art director

+ Druid Creative

2022