Dive into the H Hour
Hellmanns
The "Dive into the H Hour" campaign is a partnership between Hellmann’s and the NBA that combines the passion for basketball with culinary creativity. The project showcases inventive recipes using Hellmann’s and offers interactive experiences for fans, celebrating fun and creativity both on the court and in the kitchen.
My position: Art Director
+ Euphoria
2024
Fred and Desenterradas
To kick off our journey, we’ve invited a huge basketball fan to bring the flavor of the creamiest mayonnaise to the world’s sauciest basketball spectacle—the All-Star Game.
More than a Bar, a Boteco!
Nothing is more Brazilian than hanging out at a bar with friends! So, we brought all the excitement Fred experienced at the All-Star Game, but with a Brazilian twist, so NBA fans could enjoy it while watching the playoffs.
